May 21, 2014 Meeting

Multichannel Marketing: Understanding Your Planned Giving Donors and How they Respond to Social Media, Print, Web and Email Marketing
Do you want to see whether your planned gifts marketing measures up? What kind of online content generates responses for planned gifts? Do you want to gain greater insight into your donor’s preferences and interests in planned giving information? How are your planned giving donors viewing your website, emails, print and social media? The 2013 Planned Gifts Online Marketing Study contains the answer to these questions and more. Understand your donors’ attitudes and responses to your planned gifts marketing. This groundbreaking study analyzes the largest sample of online planned gifts marketing ever! Jennifer will review the most effective strategies and charity examples that show best practices for email, web, print and social media analytics for planned gifts.

Presented by:
Jennifer Cashin
Crescendo Interactive, Inc.

We look forward to see you there!  Please RSVP Below.

Where: MAC Auditorium
When: 11:00am Program, 12:00pm Lunch and Discussion
Cost: Free for INWPGC members; Guests are $20